LA 2024 today released the first episode of its "What’s Not in the Bid Book" video series, featuring Chairman Casey Wasserman taking viewers behind the scenes of Universal Studios, one of Hollywood’s premier movie studios. The video highlights Los Angeles’ role as a global storytelling powerhouse, which LA 2024 aims to harness to connect the Olympic and Paralympic Games with the next generation.
The "What’s Not in the Bid Book" video series offers a view of LA through the eyes of Wasserman, a lifelong Angeleno, and tells the story of why LA is uniquely positioned to connect the Games with a new generation of Olympic and Paralympic enthusiasts in 2024. LA 2024 will engage a new generation of young adults around the world with our technology and creativity, and the Olympic Movement needs this now more than ever. The series highlights some of LA’s lesser known treasures, including its most scenic hikes, its most mouth-watering tacos, and its trendiest museums. The series trailer garnered more than 2.9 million views across all platforms.
LA 2024 Chairman Casey Wasserman said: "I am thrilled about our ‘What’s Not in the Bid Book’ video series because it allows me to share all of the reasons why I love the City of Angels, beyond sport. One of those reasons is LA’s history as the global hub of movies and entertainment. Storytelling is what we do in LA, it’s who we are, and it’s one of the reasons our city is uniquely positioned to deliver a Games that sparks the imagination of young people around the world.
"Angelenos are creative, driven and always imagining ‘what’s next’ and there’s no better reflection of that than Hollywood. LA 2024 is excited and fully committed to putting the imagination of our most creative Angelenos at the service of the Olympic and Paralympic Movements to deliver a New Games for a new era."
The Hollywood episode of "What’s Not in the Bid Book" comes on the on the heels of the announcement that four of Hollywood's biggest movie studios, Disney, Fox, NBCUniversal and Warner Bros., are throwing their acclaimed creative talents behind LA 2024 to help the bid committee connect the Games to the future.
Click here to view the video.
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