(London) – The start of the 2012 Olympics is just hours away, and Around the Rings is on the ground in London with its biggest team ever for a Summer Games. ATR editor Ed Hula will lead a force of nine correspondents who will cover every aspect of the Games via print, web, and social media.
London 2012 is widely touted as the first digital and social Games, with Twitter predicted to be the "battlefield" of Olympic coverage -- and Around the Rings is in prime position to deliver, with a dedicated Twitter feed from its correspondents available at Around the Rings.
"Our correspondents will Tweet everywhere they go – competition, hospitality events, sponsor pavilions, news conferences and from the streets of London," Hula said. "We’ll also employ other new delivery platforms such as Facebook, Google+ and Pinterest. Behind it all will be the same high quality content readers have come to expect on our website and in our Games-time printed editions."
The ATR team consists of Editor Ed Hula, European editor Mark Bisson, Americas correspondent Karen Rosen, Norman Li of ATR’s Chinese partner Tencent, and reporters Christian Radnedge, Ed Hula III, Matthew Grayson, Bob Mackin Jr, and Matt Horn. The ATR team will be based in their office in the Main Press Centre with reporters filing from London Media Centre as well.
Follow ATR correspondents:
Ed Hula Jr: @EHula_ATR
Mark Bisson: @MBisson_ATR
Christian Radnedge: @CRadnedge_ATR
Edward Hula 3rd: @EHula3_ATR
Matthew Grayson: @MGrayson_ATR
Norman Li: @normanli
Social media has given ATR the means to develop a new audience of young Olympic fans, says Publisher Sheila Scott Hula.
"We set 10,000 ‘likes’ as our target for Games-time," she said, "so we were quite surprised and pleased when we surpassed that mark nearly a month ahead of schedule. We now expect to have 20,120 fans before the first weekend of competition ends."
ATR published its first printed daily Games-time editions in Sydney. In London, it will publish magazines every other day, beginning July 28. These magazines will be distributed at the Main Press Centre, the International Broadcast Centre, at official hotels and via hospitality providers, among other key locations.
"Despite the remarkable shift to digital content, we find people still value something they can actually hold in their hands," said Sheila Hula. "Our sponsors tell us it is still one of the best ways to communicate their message to decision-makers in the Olympic Family."
The magazines will also be available free of charge online to all ATR website visitors, thus extending their reach worldwide.
To schedule an interview with Ed Hula, contact Sheila S. Hula at Sheila@aroundtherings.com, or call +1 404 874 1603.
For a two-week trial of Around the Rings, email twoweektrial@aroundtherings.com.
Around the Rings links
• Twitter - twitter.com/AroundTheRings
• Facebook - http://www.facebook.com/AroundTheRings
• Around the Rings Chinese http://sports.qq.com/zt2011/atr/index.htm
• YouTube: http://www.youtube.com/AroundTheRings
About Around the Rings
For more than 20 years, AroundTheRings.com has been the only publication devoted to providing original, on-the-scene reporting about the $5 billion dollar business of the Olympic Movement. Based in Atlanta, Ga., with a worldwide team of correspondents, Around the Rings provides accurate, incisive coverage of international sport business news via website, email blasts, mobile apps, and special edition magazines.
Around the Rings and Tencent, China’s largest web portal, have teamed up to provide coverage of the London 2012 Olympics. http://sports.qq.com/zt2011/atr/index.htm
World Football Insider links
• Twitter - twitter.com/@worldfbinsider
• Facebook - www.facebook.com/worldfootballinsider
About World Football Insider
WorldFootballInsider.com was launched in June 2009 and is an online publication devoted to the football movement around the world. Readership has tripled since May 1, 2010, as measured by unique visitors. Based in Atlanta, Ga., with a team of correspondents around the globe, World Football Insider continues to give readers on-the-scene coverage of daily football news.
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
