Coke No Longer Most Valuable Brand, TOP Sponsors Ranked
Coca-Cola no longer "is it" — in terms of being the most valuable brand.
According to the Best Global Brands ranking compiled by Interbrand, set to be released on Monday, Coca-Cola is now the world’s third-most valuable brand. Apple’s rise to the top ends the soft drink giant’s 13-year run at the top, sliding down to number three.
Apple is valued at $98.3 billion, and Coca-Cola at $79.2 billion.
Fellow TOP Sponsors GE, McDonald’s and Samsung are ranked sixth, seventh and eighth respectively, Panasonic at 68 and Visa at 74 were the other ranked TOP Sponsors.
The New York Times cited the report saying: "Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple."
Qatar 2022 Speaks
The Qatar 2022 Supreme Committee released a statement saying they’ll accept any decision FIFA makes about dates for the 2022 World Cup.
FIFA’s Executive Committee will meet tomorrow in Zurich and discuss the potential for a winter World Cup in 2022.
"If the international football community reaches a consensus to move the event to an alternate date, we are able to accommodate that change," said the Supreme Committee’s statement.
"This would not affect our planning and preparation. Our commitment to cooling technologies will continue, for without it certain parts of the world will be denied the right to host such events."
Currently, Qatar says they have one stadium with cooling technology already in place, and are rigorously researching and developing new eco-friendly technologies in time for the World Cup.
"Qatar already has one cooled stadium at Al Sadd Sports Club, retrofitted in 2008. FIFA's inspection team visited this stadium and experienced the cooling first-hand."
Pistorius Hires Investigators
Six-time Paralympic gold medal winner Oscar Pistorius has hired forensic experts from the United States to assist in his murder trial.
Pistorius is currently standing trial for the murder of his girlfriend Reeva Steenkamp.
"I can confirm that a team of forensic specialists from the United States is in the country at the moment working with Oscar’s defense team," spokeswoman Anneliese Burgess said in a phone interview with Bloomberg.
The trial is set to resume on March 3 of next year.
"We don’t want to go into any further details except that its very standard practice to work with specialists in various fields in preparation for any trial."
Torch Relay Update
The Sochi Torch travelled through the Greek region of Macedonia today.
Stops in Katerini, Thessaloniki, Giannitsa, Naousa, Edessa, and Florina highlighted the tour of the region known for Greek winter Sports.
Greece’s flag bearer for the 2010 Winter Olympics Thanassis Tsakiris carried the torch in Thessaloniki. He has participated in five Olympics, the most for a Greek Winter Olympian.
The torch will travel to Kastoria, Grevena, Ioannina, Kalambaka, and Trikala for the fifth day of the Greek leg of the relay.
Written by Ed Hula IIIandAaron Bauer.
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