AOC Fights Back At Misleading Partner - Sponsor Spotlight

(ATR) The Australian Olympic Committee has gone to court over a campaign by a former sponsor.

The NOC says that former sponsor Telstra’s "I go to Rio" campaign paints the company as an official partner of the AOC, although the two parties ended their cooperation in 2015.

The campaign featured advertising spots that encouraged users to download an app, which would aggregate Australia’s Channel Seven’s Olympic coverage. Telstra does not own the rights to the Olympic Games in Australia, and the advertisement had been described in Australian media as a "guerilla marketing" ahead of the Games.

A statement from the AOC says that the campaign was "a clear attempt to deceive Australians," about the company’s association with the NOC.

"Despite repeated attempts for cooperation, today the AOC has been left with no choice but to seek appropriate legal measures in the Federal Court," the statement from the AOC said. "The AOC is grateful for the support of its true, valued Partners and defends its right to protect them, as well as the Worldwide Olympic Partners secured by the IOC."

Coca-Cola Global Strategy Brings Podium to Consumers

During Rio 2016 Coca-Cola is inviting consumers worldwide to share their "golden moments," in one of the largest Olympic activation campaigns for the company.

As part of the company’s Olympic activation, Coca-Cola wants people around the world to share the feeling behind having a successful triumph in life, such as winning a gold medal. Rodolfo Echeverria, Coca-Cola Vice President of Global Creative, told Around the Rings the idea behind the "That’s Gold" campaign is "gold medals [can] be found beyond the Olympic podium."

The global campaign will consist of television and print spots, a continuation along the 2016 Olympic Torch Relay, the Porto Maravilha live site, the Olympic Park activation zone and a social media campaign during the run up and through the Olympic Games.

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New Nissan Car Ready for Olympic Challenge

Nissan tells Around the Rings the flagship car of the Rio 2016 fleet was "designed for Brazil."

A total of 4,200 Nissan cars will transport athletes, committee members and sporting officials around Rio de Janeiro for the Olympic Games. Rio 2016 received the cars this week at the iconic Sambodrome, the Olympic home of archery and the marathon finish line.

Nissan Brazil President François Dossa handed over the keys to the cars to Rio 2016 chief executive Sidney Levy before a performance by samba school Salgueiro. Levy, in a speech, said that the city was excited to host the different athletes and was prepared for them to have rides everywhere they needed.

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Nike Throws Back to Atlanta ‘96

In honor of the twentieth anniversary of the 1996 Olympics, Nike has released a shoe based off the Games logo.

The shoe will feature green leather and suede in the same color scheme from the logo, as well as peaches embroidered on the shoe’s tongue. Gold complements will be featured on the shoe, and a laurel wreath, one of the symbols of the Games, will be featured inside the shoe.

No release date for the shoes has been set by Nike, but media are reporting the shoes could be available as soon as July 19 online.

Written by Aaron Bauer in Rio de Janeiro

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