ANOC Brings JTA and MP & Silva on Board

The Association of National Olympic Committees (ANOC) has announced the appointment of two leading international agencies to support the organisation’s ongoing development strategies in 2014: JTA will deliver brand building and global communications services; and MP & Silva will take on the role of media rights advisor and events management agency.

The ANOC Executive Council approved the appointments at their meeting in Lausanne on 9 December, helping to sustain the momentum behind ANOC’s period of rapid reform and modernisation under the leadership of ANOC President H.E. Sheikh Ahmad Al Fahad Al-Sabah. On 11 December the umbrella organisation unveiled nine new Commissions and Working Groups tasked with addressing a wide range of priority issues for the NOC family, from engaging youth to diversifying revenue streams. JTA’s role will be communicating the successes of this and other initiatives to ANOC’s stakeholders and the wider Olympic Family. MP & Silva will help deliver a range of special events for ANOC in 2014, including the first ever ANOC Gala Awards Ceremony as part of the General Assembly from 5-9 November.

Sheikh Ahmad Al Fahad Al-Sabah said:

"I am delighted at these significant new appointments. ANOC is committed to enhancing the level of support we provide to NOCs all over the world by professionalising every aspect of our organisation. With their wealth of Olympic Movement and sports industry experience, and their genuine best-in-class expertise, I am certain that both of these agencies will make a valuable contribution to our objectives. I look forward to a fruitful partnership in 2014."

JTA is one of the foremost international strategic communications and brand building agencies in the sports industry, specialised in the Olympic Movement. The UK-based agency creates narratives that win hearts and minds among key Olympic stakeholder groups, with expertise in public relations, integrated through-the-line campaigns and sponsorship activation. Their team of international relations experts provide an unparalleled understanding of Olympic Family audiences and a clear focus on client objectives.

Jon Tibbs, Chairman of JTA, said:

"It is a real honour to become part of this ANOC family and to be supporting one of the most fundamental stakeholders of the Olympic Movement. This is an organisation brimming with potential, and we are excited about helping to achieve the vision of Sheikh Ahmad Al Fahad Al-Sabah – and sharing some fantastic stories along the way. JTA has decades of Olympic communications experience and an extensive global network: we are ready to draw on all our assets to help ANOC achieve their objectives."

MP & Silva is a leading international media company that owns, manages and distributes media rights to some of the most prestigious sports events around the world. With 17 offices around the globe, the MP & Silva group has established an exemplary track record in distributing on a worldwide basis TV and media rights for sports federations, leagues, clubs and rights holders and represents some of the most important and world-class sports events, including the Asian Games, FIFA World Cup, Premier League and Formula 1.

Peter Hutton, Joint-CEO of MP & Silva, said:

"We are extremely honoured to be appointed by ANOC as their media rights advisor and events management agency. ANOC’s plans to develop a brand awareness campaign and new activities in the Olympic calendar are very much welcomed and necessary. MP & Silva’s had great experience in working in a close media partnership with the Olympic Council of Asia, and we are confident that these organisations can make a great impact in the way they organise sporting events and communicate their values through the international broadcasting media. We look forward to working with ANOC and using our innovative media rights expertise to engage with a new generation of sports fans all over the world."

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