Adidas aims at market leadership in Poland with UEFA EURO 2012

Guardar

At a press conference in Warsaw today, adidas Group CEO Herbert Hainer announced that the adidas brand plans to use the UEFA EURO 2012(TM) as a platform to achieve market leadership in Poland by 2015. In addition, adidas aims for market leadership in the football category in Poland in 2012. In the Ukraine, where adidas is already the clear market leader, the brand wants to further expand its leadership position.

"As the Official Partner of UEFA EURO 2012(TM), we will use the event to reach market leadership in Poland by 2015 and take over category leadership in football in 2012," said Herbert Hainer, CEO of the adidas Group. "This is the first time a major tournament like the UEFA EURO(TM) will be hosted by Poland and the Ukraine. We are very excited about the upcoming event and plan to leverage UEFA EURO 2012(TM) internationally to showcase our brand and our innovative and exciting products."

As the Official Sponsor, Supplier and Licensee of UEFA EURO 2012(TM), adidas provides the Official Match Ball and supplies the equipment for all officials, referees, volunteers and various youth programs such as ball kids and player escorts. First products for the UEFA EURO 2012(TM) will be available for consumers at the end of 2011.

At the media event, Herbert Hainer was joined by Artur Czerwonogrodzki, Country Manager for the adidas Group in Poland, who shared details about the Group's business in Poland and the current status of its preparations for UEFA EURO 2012(TM).

For more information, contact: www.adidas-Group.com

As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.

These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation.

Your complete source of news about the Olympics is www.aroundtherings.com, for subscribers only.

Guardar

Últimas Noticias

Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rugby 7s: the best player of 2023 would only play the medal match in Paris

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”