USOC Maintains Advisory Partner - Sponsor Spotlight

(ATR) Also: International Cycling Union gives IMG and EBU media distribution rights from 2017 to 2024.

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(ATR) The United States Olympic Committee will be advised by Deloitte through the next two Olympics after Rio 2016.

The professional services company extended their sponsorship agreement with the USOC through the Tokyo 2020 Olympics. Deloitte works to provide advisory services to the USOC, providing tax and consulting services to help manage the large Olympic teams the United States sends to the Games every two years.

Deloitte has advised the USOC since 2009.

"Teamwork, leadership and a commitment to excellence are traits exemplified by both Team USA athletes and Deloitte personnel," Diana O'Brien, chief marketing officer, Deloitte said in a statement.

"Our ongoing sponsorship helps athletes in the Olympic and Paralympic Games successfully compete on the global stage. It’s why we are passionate about our continued support of the U.S. Olympic Committee."

UCI Allocates Media Distribution Rights

The International Cycling Union (UCI) is giving the distribution rights for all of its world championships over the next eight years to the European Broadcasting Union (EBU) and partner IMG.

The deal includes the annual Track, Road, Mountain Bike, Cyclo-cross, BMX and Urban Cycling World Championships from 2017 through 2024 and also includes the UCI Track Cycling and Telenet UCI Cyclo-cross World Cups.

The EBU now controls the distribution rights across all media platforms throughout Europe while IMG will distribute the rights to the rest of the world.

Target cycling countries such as Belgium, Denmark, France, Italy, the United Kingdom, the Netherlands, Poland and Sweden will receive free-to-air coverage from the EBU as part of the deal.

"I am very pleased that we have agreed this new partnership with the EBU and IMG as I am convinced it will bring our main events to the broadest possible audience worldwide," said UCI president Brian Cookson. "The signing of such a long and significant agreement is further proof of the renewed confidence stakeholders have in the UCI and I am looking forward to working hand-in-hand with the EBU and IMG over the next eight years."

Written by Aaron Bauer in Rio de Janeiro and Kevin Nutley

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