(ATR) For those with the means, the Tokyo 2020 Olympics is offering the most expensive hospitality packages for a Games.
A Platinum-level package that includes opening and closing ceremonies and each of nine nights of finals for athletics is priced at 6,350,000 Yen or about $62,000. Per person.
Along with a premier seat at each of 11 sessions, there’s access to the signature hospitality center that will serve the Olympic Stadium.
According to the brochure released by Tokyo 2020, Platinum Pavillion treatment should leave little to be desired. Billed as "the most prestigious hospitality environment at Tokyo 2020", the prospectus promises "First class personal service capable of dealing with any request".
Gourmet dining, Champagne and fine wine, celebrity appearances, and an "elegant commemorative souvenir VIP access pass and lanyard" are all part of the experience.
If the platinumpackage seems too rich, Diamond, Gold, Silver levels offer per session pricing for tickets and hospitality services ranging from under $1000 to $4000. These are for events at 14 other Olympic venues for sports such as swimming, judo, gymnastics and baseball.
It’s not clear whether non-Japanese residents will be able to purchase these packages. The brochure indicates that they are for sale to Japanese residents only, but might be available at some point through authorized ticket resellers around the globe.
One of the prominent ATRs -- Jet Set Sports/CoSport, which serves the U.S. and European markets -- will market its own premium hospitality services.
The high level ticketing program for Tokyo 2020 is distinctive for its high cost, the richest yet for an Olympic Games. Using facilities at 15 venues makes the Tokyo program the most expansive so far.
A consortium of three firms will handle the program: Sports Travel Hospitality Japan, Japanese travel agency giant JTB and French food services company Sodexo.
Applications will be accepted later this month for the in-venue packages.
Reported by Ed Hula.
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