USOC, AT&T Renew
AT&T agreed to a renewal of its partnership with the United States Olympic Committee through 2016.
The deal continues AT&T’s "Official Communications Sponsorship" of the U.S. Olympic and Paralympic Teams for Sochi 2014 and Rio 2016.
AT&T began its sponsorship of the USOC in 1984 and will celebrate its 30th anniversary in 2014.
The communications company will provide technology, products and various services to the USOC concurrent with its sponsorship of USA Gymnastics and US Figure Skating.
"AT&T has a proud history of supporting U.S. Olympic and Paralympic Team athletes and has truly helped them to achieve their goals of competing and succeeding on the biggest stage in sport," said Lisa Baird, chief marketing officer, USOC.
"We're delighted to see the tradition of this relationship continue as it helps to provide critical resources to top American athletes and advances the Olympic and Paralympic Movements in the United States."
Tokyo Adds 18th Sponsor
Aoki Holdings is the 18th sponsor of Tokyo 2020.
The company along with designer Junk Shimada will design Tokyo 2020’s uniforms at upcoming events.
AOKI Holdings’ President and COO Akihiro Aoki said: "We are fully behind Tokyo 2020’s efforts to bring the world’s greatest sports celebration to the heart of one of the most forward-thinking cities in the world. It will be our pleasure to dress the bid with smart attire that expresses both the professionalism and celebratory spirit that characterize Tokyo 2020."
SportAccord Convention, Contemporary Group Partner
SportAccord Convention and The Contemporary Group will continue their sponsorship agreement for a ninth year.
"SportAccord Convention and The Contemporary Group are a fantastic fit, and the length of our partnership is testament to this," said Nis Hatt, SportAccord Convention Managing Director.
The Contemporary Group is a division of Contemporary International, which will provide services for the Sochi 2014 Olympics.
"During SportAccord Convention, we will be helping The Contemporary Group build even more relationships with Russian sports industry leaders in advance of Russia’s decade of major events," added Hatt.
New Floor Supplier for ITTF
Enlio is the latest flooring supplier to join the International Table Tennis Federation’s growing roster of partners.
"Enlio is a young brand in China and the ITTF hopes that we can help them become more widely known in and outside of China," said ITTF Marketing Director Steve Dainton.
Friday’s deal includes the 2013 Men's World Cup in Verviers, Belgium; 2013 Women's World Cup in Kobe, Japan; 2013 World Junior Table Tennis Championships in Rabat, Morocco; 2013 Asian Para Table Tennis Championships in Beijing; and 2014 World Para Table Tennis Championships, also in Beijing.
Notably, it’s the first time the ITTF has brokered an agreement including both able bodied and Para table tennis events in one deal.
"This portrays the increased global interest of Para table tennis following its success at the London 2012 Paralympics," said the ITTF.
Written by Aaron Bauer.
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