Sponsor Spotlight -- New British Olympic Association Partners

(ATR) The BOA’s chief executive tellsAround the Ringstwo major sponsors will soon be announced and the organization is in much better financial health.

In an exclusive interview withATRin London on Tuesday, Bill Sweeney said the BOA’s new partners will be named within the next six weeks.

The BOA’s targeted sponsorships include telecoms, grocery, confectionery and energy categories. A banking partner is also on the radar.

The signing of new sponsors, following deals with five top-tier partners in 2014, is part of two-pronged strategy to improve the BOA’s economic welfare after several years of financial struggles.

Sweeney, who has overhauled the BOA’s commercial strategy since joining the organization 15 months ago, said the aim was to drive revenue growth through partnerships and to get a firmer grip on costs.

"We are in pretty good shape," Sweeney said.

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SportAccord Convention Partners Confirmed

Three gold partners have been unveiled for the World Sport & Business Summit in Sochi.

The top-tier partners for the April 19-24 convention at the Sochi Expocentre are: the Combat and Strength Sports Confederation of Kazakhstan, Macau Sport Development Board and Sport Event Denmark. The convention’s silver partners are: Aggreko, City of Edmonton, Eurosport, EventScotland and Qatar Olympic Committee. The Commonwealth Games Federation is again a bronze partner.

Euronews will also have a presence and continue to generate buzz around the SportAccord member sports with its Sports United weekly show.

Legacy is the theme of this year’s convention. The speakers for an event that promises an "enhanced and enlarged format" with a more diverse conference program than previous years will be announced in the coming few weeks.

Organisers have said they hope to attract 7,500 delegates for the meeting in the Black Sea resort.

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Sailing Gets Youth Development

(ATR) Youth sailing in the United States received a $5 million donation from the AmericaOne Foundation.

The donation is part of the foundation’s "Project Pipeline" initiative to help develop the next generation of U.S. Olympians.

"AmericaOne is determined to do what it can to help the USA return to the Olympic podium." said Paul Cayard, director of the AmericaOne Foundation, said in a statement.

"Project Pipeline is a necessary ingredient in US Olympic Sailing and it is our hope that others will follow our lead in supporting America’s youth."

The donation will develop youth training centers in the United States, allowing more American youth to have access to the sport, high performance coaching, and places to train.

Written by Mark Bisson and Aaron Bauer

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