Rome 2024 Lands New Sponsor

(ATR) For Alitalia customers, next stop is Rome 2024.

The Italian airline signed on as a top sponsor for the Olympic bid partnering with the Italian National Olympic Committee (CONI) on a campaign entitled "Next Stop Rome 2024."

Passengers on Alitalia flights will see Rome 2024 promotional material, and the airline will promote the bid on their website. According to CONI Alitalia was a sponsor for the 1960 Olympics in Rome and the 1990 football World Cup hosted by Italy.

The sponsorship is part of the "Alitalia per lo Sport" program the airline is running to promote high level sport in Italy. The program is a joint venture with Alitalia and CONI. Under the program Alitalia was a sponsor of the 2015 Rome Open tennis tournament, signing on to continue in 2016.

New SportAccord Convention Partners

The 2016 SportAccord Convention in Lausanne will have three new silver partners: Aggreko, Edmonton Events and Penceo.

The conference will take place on April 17-22 at the SwissTech Convention Center. All three partners will have stands during the convention to reinforce their presence.

"As Partners, their support, commitment and loyalty over the years has always been very well-received by delegates and SportAccord Convention," Nis Hatt, Managing Director of SportAccord Convention, said in a statement. "We are very much looking forward to working with them again."

Aggreko will sponsor the ready room for conference speakers, while Penceo will provide digital services for the convention and help sponsor the opening ceremony. According to Hatt, Edmonton Events will offer their expertise in being a host city for international sporting events to other cities attending the convention.

McDonald’s seeks Asian Partners

Olympic TOP Sponsor McDonald’s is looking for partners to help boost the company’s growth in Asia.

According to a statement, McDonald’s is searching for partners that help them gain "competitive advantages and resources to enable localized decisions on growth initiatives."

"Asia represents a significant area of opportunity for McDonald's to blend our global quality standards with local insights and expertise from partners who share our vision and values," Steve Easterbrook, McDonald's President and chief executive, said in a statement. "This will allow McDonald's to accelerate our growth and scale faster across diverse markets placing us closer to our customers and the communities we serve."

McDonald’s suffered a decrease in sales in 2015, after which the company began a restructuring plan to boost growth.

Written by Aaron Bauer in Rio de Janeiro

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