Longines has extended its agreement as title partner of the FEI Jumping World Cup™ North American League series. Through this long-term commitment, the Swiss watchmaker extends the opportunity for continued exposure of equestrian sport and particularly of Jumping to new and emerging markets in North America and the equestrian community worldwide.
Longines became title partner of this prestigious series when it launched in 2015. The North American League, which hosts events across USA, Canada and Mexico, is now heading into its fifth season 2019-2020. It is one of 16 leagues that form the global FEI Jumping World Cup™ series, which has been in existence since 1978.
The North American League has continued to grow in stature and, as part of the world’s premiere individual Jumping series, boasts a minimum of US $2.4 million prize money, attracting the world’s top human and equine athletes.
With this new agreement and the evolution of the North American League comes the implementation of a new format and structure of the series. Among the planned innovations, the series will feature eight top-class events, all at a minimum 4* level, with live broadcast at each venue. The TV coverage of the series will be distributed internationally, showcasing equestrian sport at its best.
A new bidding process has been opened for the allocation of qualifiers of the Longines FEI Jumping World Cup™ North American League series 2020/2021 which will be approved by the FEI Board, based on the recommendations of the FEI Jumping Committee.
"This new extended agreement with Longines reinforces our joint commitment to grow the North American League series and invest in the development of sport in the region, while continuing to raise the profile of Jumping around the world", FEI President, Ingmar De Vos said.
"With Longines as the title partner, we have the perfect brand alignment to benefit this League and the global series over the coming years. We are delighted with the ongoing confidence Longines has put in our sport."
"We are delighted to renew our association with the Longines FEI Jumping World Cup North American League, of which we have been the title partner, Official Timekeeper and Watch since its inception in 2015" Matthieu Baumgartner, Longines Vice President Marketing said.
"We are committed to supporting the development and promotion of the jumping discipline across North America and are looking forward to taking part in the upcoming season comprising eight legs, each of them promising great sports performance".
Longines is a strong supporter of equestrian sport around the world, and continues its role as FEI Top Partner, title partner of the Longines FEI Jumping World Cup™ Western European League, the Longines FEI Jumping World Cup™ China League and the Longines FEI Jumping Nations Cup™, and also remains Official Timekeeper and Official Watch of the FEI. In 2019 Longines will act as the title partner for the Longines FEI European Championships Rotterdam (NED) and the Longines FEI Eventing Championships Luhmhlen (GER)
Photo caption: Longines has extended its agreement as title partner of the FEI Jumping World Cup™ North American League series. (FEI/Simon Stafford)
Notes to Editors:
About Federation Equestre Internationale (FEI) www.fei.org
The FEI is the world governing body for horse sport recognised by the International Olympic Committee (IOC) and was founded in 1921. Equestrian sport has been part of the Olympic movement since the 1912 Games in Stockholm.
The FEI is the sole controlling authority for all international events in the Olympic sports of Jumping, Dressage and Eventing, as well as Driving, Endurance, Vaulting and Reining.
The FEI became one of the first international sports governing bodies to govern and regulate global para sport alongside its seven able-bodied disciplines when Para Dressage joined its ranks in 2006. The FEI now governs all international competitions for Para Dressage and Para Driving.
About Longines www.longines.com
Longines has been based at Saint-Imier (SUI) since 1832. Its watchmaking expertise reflects a strong devotion to Tradition, Elegance and Performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Longines’ passion for equestrian sports began in 1878, when a timepiece was made with a horse and jockey engraved on the watch face. Over the years, the brand has built strong and long-lasting links with equestrian sports. In 1912, for the first time, the brand was involved as timekeeper for a show jumping event in Portugal.
Today, Longines’ involvement in equestrian sports includes the disciplines of show jumping, dressage, driving, eventing and flat racing. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.
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