Discovery and The Ocean Race Collaborate on New Competition - Sponsor Spotlight

(ATR) Discovery and The Ocean Race are teaming up to bring sailing into the homes of viewers across Europe through a range of Discovery’s channels and platforms over the coming year.

The cooperation begins with extensive coverage of the inaugural edition of The Ocean Race Europe in Lorient, France on May 29.

The Ocean Race Europe will be shown on Eurosport’s television channels and digital platforms, including live coverage of the start in 54 European markets and in 19 languages. Eurosport’s coverage will also offer viewers four weekly highlight shows via the Eurosport App, as well as on discovery+ in markets where Eurosport is available on Discovery’s global streaming service. Eurosport.com will also offer comprehensive daily news coverage and promotion.

"In The Ocean Race we see an event with enormous storytelling potential," said Andrew Georgiou, President, Eurosport and Discovery Global Sports Rights & Sports Marketing Services.

"As we share more content across discovery+ we see an appetite in our audience for content that overlaps what we traditionally think of as entertainment or sport. The broad range of stories around The Ocean Race, including a focus on ocean health, is perfect for this. The engaging footage of sport and racing, adventure and human drama, that the teams capture out on the high seas is unique and has the power to inspire people across the world.

"By partnering with The Ocean Race, we have the opportunity to harness the full power and scale of the Discovery portfolio to bring The Ocean Race Europe to millions of viewers in its first year, further expanding the reach of the sport and engagement with new audiences."

Deloitte, LA28 Sign Deal

Deloitte will be the Official Professional Services Provider of the LA28 Olympic and Paralympic Games after signing a seven-year deal.

As part of the agreement, Deloitte will continue as a Team USA official sponsor through 2028.

"Deloitte is proud to be the Official Professional Services Provider of the LA28 Olympic and Paralympic Games, building upon our long-standing sponsorship with Team USA, which has been in place since 2009," said Stacy Janiak, Managing Partner, Chief Growth Officer, Deloitte LLP.

"As part of our relationship, over the next seven years, we will be supporting LA28 with management and business consulting services as both a trusted advisor and sponsor, helping the Games organizers in their efforts to deliver an unparalleled Olympic and Paralympic experience for athletes, fans and the community."

"Leveraging Deloitte's abilities across numerous industry sectors, we're looking at the fan journey like never before and connecting the experience in ways that will completely transform the Games," said Kathy Carter, chief revenue officer, LA28.

"Deloitte has been an incredible sponsor for Team USA and the Olympic and Paralympic movement in the United States and we couldn't be more proud to extend their involvement to LA28."

Team Canada Adds Partner

The Canadian Olympic Committee (COC) and Kraft Heinz Canada announced a four-year Official Supporter partnership. The agreement is effective from April 2021 and will run through the Paris 2024 Olympic Games.

The partnership will be activated this summer through iconic Canadian brands Kraft Dinner and Kraft Peanut Butter.

In addition, the Canadian Olympic Committee will play an active role in raising awareness for Kraft Heinz Pantry Day, a 5-year, $20-million food donation initiative in partnership with Food Banks Canada to reduce food insecurity across the country.

"We are so proud to be partnering with the Canadian Olympic Committee," said Bruno Keller, President, Kraft Heinz Canada. "Cheering for athletes during the Olympics brings all Canadians together and feeds our passion for sport. At Kraft Heinz Canada, our passionate people aim to spark happiness at every Canadian table by helping to feed Canadians every day."

Kraft Heinz Canada is the country's largest food and beverage company.

Written by Gerard Farek

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