AIRBADMINTON - THE NEW OUTDOOR GAME IS HERE

The Badminton World Federation (BWF) and HSBC jointly launched a new outdoor game, AirBadminton, and a new outdoor shuttlecock, the AirShuttle, at a global launch ceremony outside the Tianhe Gymnasium in Guangzhou, China, earlier today.

AirBadminton is an ambitious new development project in partnership with HSBC, BWF’s Global Development Partner, designed to create opportunities for people of all ages and ability to play badminton on hard, grass and sand surfaces in parks, gardens, streets, playgrounds and beaches around the world.

The project has been five years in the making, starting with a vision to develop a new outdoor shuttlecock with increased durability, stability and wind resistance to allow people to have a more positive experience of badminton outdoors.

BWF President and Atlanta 1996 Olympic Games men’s singles gold medallist Poul-Erik Høyer officiated the launch and said AirBadminton provides a pathway for increased global participation in the sport, while opening up doors for a new, highly attractive form of competitive badminton.

"This is a momentous occasion for badminton. Strategically, AirBadminton will allow us to fulfil our overall objective of putting a badminton racket in the hands of as many people as possible," he said.

"Given that most people’s first experience with badminton comes in an outdoor environment, we are now making it easier for everyone to access the sport through a new outdoor game and new shuttlecock, the AirShuttle.

"In the future, we see AirBadminton as an exciting, new, energetic version of the sport. Overall, the aim is to inspire more people to play more badminton in more places."

Joining Høyer at the launch was Global Head of Brand Partnerships, HSBC, Jonathan Castleman; Atlanta 1996 men’s singles silver medallist, and now Chinese national Para badminton head coach, Dong Jiong; Athens 2004 Olympic Games gold medallist, Yang Wei; 2009 women’s singles world champion, Lu Lan; and 2010 men’s singles world champion, Chen Jin.

Castleman said HSBC was delighted to partner with the BWF for this momentous occasion.

"HSBC is delighted that more people will be able to enjoy the sport as a result of AirBadminton. We have seen, time and time again, how participating in sport at any age contributes to better health, wellbeing, greater inclusivity and accessibility - AirBadminton will play a crucial role in this. We look forward to seeing ongoing benefits this programme will bring to communities in this region, and beyond," he said.

Dong Jiong, who joined his Atlanta 1996 opponent Høyer in unveiling the AirShuttle, said: "This is very exciting for the sport. I think this has tremendous potential here in China and around the world.

"It’s also great that it is an inclusive game that can be enjoyed by people with disabilities."

The launch was held in partnership with the Chinese Badminton Association (CBA) and the Guangzhou Sports Bureau (GSB).

Badminton is a popular, fun and inclusive sport with more than 300 million active players globally. In fact, just one hour of badminton can burn more than 450 calories [link].

New research even shows that racket sports with a strong and enriched social connectedness such as badminton can extend longevity by as much as nine years.

An underlying objective of AirBadminton is to promote these health and social benefits of badminton by providing more positive badminton experiences to more people in more places.

As such, the BWF is currently working with leading sports manufacturers to mass produce and rollout the AirShuttle. The eventual aim is for the shuttlecock to be played in winds up to 12km per hour.

The new outdoor game is also played on new court dimensions, making it more suitable to play in outdoor environments; on hard, grass and sand surfaces around the world.

Please find link to AirBadminton launch Video News Release (VNR): https://bwf.scoopa.com/directlink/b4107831

Please find links to a selection of AirBadminton images:

Clean Media Images: https://we.tl/t-WoAmAwDVyT

Branded Images: https://we.tl/t-eR3SZVmD5U

Official Launch Event Images: https://we.tl/t-yXSNiCpr78

Please find link to AirBadminton promo video: https://youtu.be/FYLJvXb7tOU

Please find link to AirBadminton explainer video: https://youtu.be/iCJRspdu56s

Please find link to AirBadminton booklet: https://we.tl/t-Zjjl32Qv1I

Please find link to AirBadminton pocket guide: https://we.tl/t-ZX6oS2eyGM

For all enquiries including requests for high resolution images, please contact oliver@sinclaircomms.com and Rachel Zhou rachelz@sinclaircomms.com at Sinclair.

For more information go to: www.education.bwfbadminton.com/airbadminton

ENDS

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ABOUT BWF

The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006.

The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.

BWF has its headquarters in Kuala Lumpur, Malaysia, with 189 Member Associations worldwide.

Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.

Websites: www.bwfbadminton.com and www.bwfcorporate.com.

Facebook: https://www.facebook.com/bwfbadminton

YouTube: http://badmintonworld.tv/

ABOUT HSBC

HSBC Holdings plc

HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 66 countries and territories in our geographical regions: Europe, Asia, North America, Latin America, and Middle East and North Africa. With assets of US$2,659bn at 31 March 2019, HSBC is one of the world’s largest banking and financial services organisations.

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